
We help things stand out
…by turning great start-up ideas
into successful commercial brands
What we do?
…we invest our time & creativity in your brand
in return for a small share of equity.
We think it’s time to reinvent the creative agency model
So no more upfront consultancy fees.
If your brand doesn’t become a commercial success, we lose out just as you do.
Put simply it’s no fame, no gain

Who we are
We believe in creativity
We are a team of experienced creative directors from the world of innovation.
…with a proven 15-year track record of building ideas into successful brands for great clients. We use our expertise to help new business ideas grow into successful brands that make a real difference.
Some people we’ve already helped
Heineken KPN Whole Earth Grapedistrict Diageo Heutink Philips Kallo Amstel Edi Kit Kat Vodafone Nespresso Huawei

Making your brand famous
Think of us as your Chief Creative Officers
step 01> We take all the nuts and bolts of your business idea
step 02 > We create the fundamental Big Idea that can turn this business into a successful brand.
step 03 > We build the right brand story for the right audience and create the design and brand assets for your business.
step 04 > We stick around to give you everything you need (tools, assets, advice, talent) to grow your idea into a successful brand.

…give investors what they’re looking for
We develop a 3 year innovation pipeline to show investors how your big idea can get even

identifies potential
We like to think we know a good idea when we see one.
We use our ten step selection criteria to identify new businesses that we feel we can help make into successful brands.
